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Follow one show through Qnal.

Maya runs field marketing and 14 shows a year. Here's one, start to finish.

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Phase 0104

Before the show

Steps 01 to 03

  1. Create the show.

    Booth, cost and goals, rolled into the year's program.

  2. Load the target accounts.

    Reps book booth meetings before anyone flies.

Show overview for Demo Expo 2026: booth 1142, 10x20, total cost, goals of 150 leads and 25 meetings, the 2026 exhibit program and the booth staff.

  1. Build the placement kit.

    A code for every backdrop, handout and mailer. One file to the printer.

Placement kit for Demo Expo 2026: a QR code and short link for the booth backdrop, booth counter, demo station, handout, swag tag, pre-show mailer and show app listing, with a Download print PDF button.

Phase 0204

At the booth

Steps 04 to 06

  1. Visitors scan or tap.

    Three fields and they're a lead, tagged to what brought them.

  2. Reps capture in seconds.

    Badge photo, voice note, hot or cold. Works offline.

  3. Hot leads don't wait.

    Their owner hears right away.

The Demo Expo 2026 booth page on a phone: name, work email, company and a consent checkbox, with a Send button.
The Qnal booth app on a rep's phone: online and all synced, a lead's name, email and company filled in, and the qualification set to Hot.

Phase 0304

The day after

Steps 07 to 10

  1. Merge the badge list.

    Drop in the organizer's file. One lead per person.

Badge scan import for Demo Expo 2026: upload the organizer's CSV, and an import history row showing rows created and merged with booth captures.

  1. Draft every follow-up.

    A personal draft from the rep's own notes.

A lead from Demo Expo 2026 with the rep's qualification and notes, every raw capture of the person, and the merge history.

  1. Reps approve and send.

    From their own inbox. The clock stops.

The 24-Hour Clock

  1. 18h 42mleft
  2. Follow-up sent
A drafted follow-up to a lead after Demo Expo 2026, written from the rep's notes, with Save draft and Approve and send buttons.

  1. Nothing slips.

    Late leads queue up, and their owner is told.

The 24-Hour Clock

  1. 1h 05mleft
  2. 3h 10moverdue
The follow-up queue: counts of breached, due soon, on track and met, and the untouched leads, most urgent first, each with a draft and the time left on its clock.

Phase 0404

The weeks after

Steps 11 to 13

  1. Replies become meetings.

    Booked and credited to the show.

  2. Your CRM stays current.

    Leads, campaigns and deals in HubSpot or Salesforce.

Integrations settings: connect HubSpot so booth leads become contacts, each show's leads join a list, sent follow-ups are logged and deals come back as opportunities.

  1. The report writes itself.

    Cost per lead, meeting and pipeline dollar, by show and placement.

Show ROI for Demo Expo 2026: cost per lead, meeting, opportunity and pipeline dollar in USD, the show funnel, and scans and leads by placement.

FAQ

Questions

What does a rep do at the booth?

Snap a badge or card, record a voice note, tag it hot, warm or cold. That's it.

What if the convention Wi-Fi drops?

The app keeps a queue and syncs every capture exactly once when it reconnects.

What counts as a placement?

Anywhere a code lives: backdrop, demo station, handout, swag, show-app ad, mailer. Each gets its own code, so it reports its own leads.

How does the badge list merge?

Upload the organizer's CSV or Excel file. Qnal maps the columns, shows a preview, and merges each person into one lead with the history kept.

What happens when the 24-hour clock runs out?

The lead stays at the top of the queue and its owner gets an escalation.

How do meetings get booked?

Before the show, reps invite target accounts from their own inboxes. After it, replies route to the rep and the meeting books from their calendar, credited to the show.

Where do the ROI numbers come from?

Your booth cost, plus leads, meetings and deals from your CRM. Imported numbers are labeled, currencies convert to your reporting currency, and a missing input shows as "unavailable".

Maya knows which shows to keep.

When the VP asks, the answer is one report.

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